Online Dating Statistics: Numbers that reveal the truth about modern romance
Dating app statistics offer valuable insights into today’s dating world – from who’s using the apps to what singles really want in relationships. We’ll examine dating app member demographics, singles goals and online dating behavior. In the era of algorithms and emojis, online dating has become more than just a digital experiment. It’s a global phenomenon reshaping how we meet, flirt and fall in love.
So, what are the real numbers behind those curated bios and carefully chosen selfies? We dive deep into the latest online dating statistics to uncover surprising truths, emerging trends and what they mean for singles navigating today’s digital dating jungle.
The state of online dating in numbers
Dating statistics refer to the collection, analysis, and interpretation of numerical data related to dating behaviors, patterns, preferences, and outcomes among individuals or groups. One key indicator is the number of people who are currently single — a group that forms the primary audience for dating platforms.
With 117 million single adults1 in the US alone, it’s no wonder dating apps have become the go-to for meeting potential partners. In fact, around 80 million Americans are now using dating apps or websites—making swiping, scrolling and messaging a major part of modern romance.2
30%
of US adults say they have used a dating site or app
Dating statistics by age and gender
Gender differences in online dating usage
27%
Women
34%
Men
Age and gender significantly influence how singles engage with dating apps as usage rates vary across these groups: The percentage of men on dating apps is 34%, compared to 27 percentage of women on dating apps.
Age-based online dating usage
53%
Young people between 18 and 29 Years
37%
Adults between 30 and 49 Years
20%
Adults between 59 and 64 Years
17%
Adults older then 65 Years
Dating statistics by age reveal even deeper divides. Younger users dominate the space: 53% of adults aged 18–29 have tried online dating, followed by 37% of those aged 30–49, 20% of 50–64s, and 13% of those 65 and older. This generational spread underscores that online dating is no longer exclusive to Gen Z or Millennials — senior singles are increasingly entering the digital dating scene, often via platforms designed for more committed or age-specific relationships.3
What singles want: Priorities are shifting
What singles look for in online dating is changing. Singles are shifting their focus toward deeper, more meaningful connections, according to eharmony’s Dating Trends Report 2023. More singles are looking for serious relationships (35% in 2023 vs. 26% in 2022), seeking a partner they can also consider a friend (35% in 2023 vs. 22% in 2022), and prioritizing genuine connections with long-term potential (38% in 2023 vs. 24% in 2022). The data shows a clear trend: today’s singles are increasingly interested in lasting love over casual encounters.
Singles are becoming more interested in lasting love than casual dating
This change reflects broader societal trends and shifting emotional priorities. With increasing digital fatigue and an overload of casual interactions, many singles now focus on authenticity, emotional safety and relational compatibility. They’re not just looking for dates—they’re looking for trust, shared values and emotional intimacy.
Does online dating work? Success rates speak volumes
Skeptics might roll their eyes at romance-by-algorithm but the numbers don’t lie: 1 in 10 partnered adults met their significant other online.4 That’s a staggering testament to the percentage of online dating success.
It’s not just about convenience either. Modern dating apps like eharmony boast intelligent matchmaking, compatibility quizzes and interactive features designed to spark chemistry before the first date.
1 in 10 partnered adults have met their significant other online.5
Are paid dating apps worth it?
Our online dating statistics reveal trends among users who invest in dating app and site’s premium features. Singles who pay for memberships and features are most likely male, 30+, and from higher income brackets.
The investment seems worth it: 58% of users who have paid for premium features report a more positive experience, compared to 50% of non-paying users.6
These insights point to a deeper commitment to finding a long-term partner, especially among people in their 30s and 40s. This demographic values efficiency, privacy and curated experiences—traits that free platforms may lack.
eharmony success: By the numbers
Singles who think of using eharmony as a paid dating app will also come across the question if eharmony is worth it and they start to look for some eharmony dating statistics. When it comes to measurable success in online dating, eharmony is known as the #1 trusted dating app among the platforms. Speaking of premium platforms, eharmony continues to earn its reputation as a serious contender for creating relationships with these dating statistics. The platform’s compatibility matching system has helped over 2 million people find love, and someone reportedly finds a match every 14 minutes.
That’s not hype—it’s the result of data science and a platform built for commitment. No wonder it’s often cited as the #1 trusted dating app for long-term partnerships.
Honesty on dating apps – what statistics say
Authenticity in online dating is a complex topic—and one that today’s singles navigate with a mix of caution and strategy. While making a strong first impression is important, many users admit to stretching the truth on their profiles to at least some degree. According to online dating statistics from eharmony’s Dating Diaries, just 37% of singles say they present themselves as fully or mostly authentic.
What are people most likely to fudge?
42%
It’s acceptable to be less than truthful about interests or hobbies
37%
It’s okay not being honest about height
35%
It’s fine to stretch the truth about their education level
These dating statistics reveal a pattern of “social desirability bias”—where users tailor their profiles to appear more appealing or aligned with perceived dating norms. However, the difference between enhancement and deception is clear for most.
But some things clearly cross the line. Here’s what most singles agree you shouldn’t lie about:
- 66% say honesty about drug or alcohol use is non-negotiable
- 62% say the same about your current relationship status
- 59% draw the line at using outdated photos
Only 20% of singles believe others are completely inauthentic on dating apps—suggesting that while a little embellishment is expected, full-on deception is still frowned upon.7
Ultimately, these insights reflect the evolving dynamics of online self-presentation, trust and digital reputation. As dating platforms become more embedded in everyday life, users are learning to balance impression management with the need for authentic connection—especially when pursuing serious relationships.
The evolution of online dating in statistics
The history of online dating shows a remarkable shift. Online dating didn’t start with smartphones. Its roots go back to the 1950s, when early computer matchmaking programs used punch cards to connect hopeful singles. Fast forward to today, platforms are leveraging data and psychology to do what handwritten personals once did — just more efficiently.
This evolution is captured in modern online dating statistics, which show how far we’ve come and where we might be headed next. The tools may have changed, but the search for connection remains timeless.