Singles ranked attractiveness as the fourth most desirable trait behind honesty (54%), kindness (44%), sense of humor (34%), and intelligence (29%).
Qualities Most Desired in a Partner
In Good Health 23%
Financially Well-Off 16%
What Men vs. Women Desire
Singles of both genders found that honesty and kindness are the most attractive qualities in a potential partner, while men were two times more likely to desire “attractiveness.”
70% of American singles are looking for a serious relationship.
Men and LGBTQ+ people are more open to partners who want casual relationships than women and heterosexuals. Older people appear more casual than millennials.
Professions Desired in a Partner
The four most desired professions in a partner are all based around health, education and public protection – suggesting that people with “caring” jobs are more desirable overall.
A strong interest in food is highly desirable in a partner – whether that’s going out for a meal (34%) or cooking and baking themselves (29%).
Domesticity is also key. 31% want someone who does handy-work, 26% want someone who enjoys a night in and 25% want someone who’s good with kids.
Both younger and older millennials want someone who enjoys nights in (i.e. #Netflixandchill) instead of going out.