August 22nd, 2010 was a big day here at eHarmony. It marked our 10th year in business helping matching compatible singles. That occasion kicked off a month of fun and newsworthy special events and announcements.
542 People a Day
The announcement of the results of a 2009 study conducted for eHarmony by Harris Interactive found that, on average, 542 people marry every day in the U.S. as a result of being matched on eHarmony.
This number is more than twice as high as a similar poll from 2007. The number means that from January 1, 2008 to June 30, 2009 148,311 marriages occurred between people that met on eHarmony. 4.77% of all the weddings in the U.S. for that period.
The study also found that more than more than 1.13 million 20-54 year olds said they were in a non-married, monogamous relationship with someone they met on eHarmony. Click here to learn more about the study.
An eHarmony First – A Success Couple Wedding in our Corporate Office
Sheri Inferrera and Rob Wilbur were matched on eHarmony in January of 2009. He’s a carpenter from Bristol, CT and she is in Human Resources from Southington, CT. As their relationship got more serious they approached us with an unusual request. They wanted to get married here, in Pasadena, at our corporate headquarters. Since eHarmony’s focus is on creating successful long-term relationships, we thought what better way to kick-off our 10th Anniversary celebrations than a wedding at our office.
On August 6th, the two were married in the same building where they were matched.
Time Square Success Couples Event and Monster Billboard
On August 19th, we launched a success couples event in New York with an extra bit of panache. A dozen couples participated in a pedicab promenade from Central Park to Time Square where they joined eHarmony CEO Greg Waldorf and pedicab grand marshall Leeza Gibbons for an appearance on CBS’ The Early Show.
They also helped unveil a huge four-story Time Square billboard of a mosaic made up of more than 6,000 photos of eHarmony success couples. The collage melds together from a distance to form the word, “Love”. To see an interactive version of the mosaic online, visit www.eharmony.com/love. A larger group of success couples were treated to a special cocktail reception later that evening.
New TV Campaign
Also in celebration of our 10th birthday we’ve launched a dramatic new TV ad campaign designed to remind people that love begins at eHarmony. The new commercials use music and imagery to offer hope and encouragement to single people who want to find their own true love. Directed by Academy Award®-winning documentarian Errol Morris, the new “Love Begins Here” campaign celebrates the joy that comes from being loved for exactly who you are.
The campaign features real eHarmony couples being themselves swimming, flirting, singing karaoke. To see the pictures and stories of the featured couples visit www.eharmony.com/love/realcouples.
This spot is called, “If It’s Love.”