eharmony’s mission has always been to help people find meaningful relationships that enrich their lives. We’ve been successfully doing this for 20 years, and naturally over that time, we’ve met with many companies across the industry. The reality has been that we haven’t found anyone who fundamentally shares our values, mission, and approach to helping people find long-lasting, meaningful relationships – until now.
PARSHIP ELITE Group is the leading provider of online matchmaking services in Europe. The group operates two brands, Parship, founded in 2001, which is the first and largest online matchmaking service in Germany and Europe, and ElitePartner, founded in 2004. The Parship principle is a scientifically-based method that follows the maxim: “as many similarities as possible, as many differences as necessary.” It allows singles to search for a serious relationship with the best possible chances of success.
I’m excited to share that eharmony and PARSHIP ELITE Group are joining forces. We believe now is the perfect time for our companies to come together. Let me tell you why.
1. We share the sames values. When we talk to singles today, we see a tremendous dissatisfaction with the swiping culture and the transactional connections that result. More than ever, people want something real and meaningful. As two of the most iconic dating companies in the world, it’s not about being part of this fad, it’s about being laser focused on what matters most: long-lasting, meaningful relationships.
2. Our approach to finding love is symbiotic. eharmony and PARSHIP ELITE Group have spent the better part of two decades perfecting our respective approaches to building happy, long-lasting relationships. eharmony, in using algorithms to create highly compatible relationships based on key dimensions of personality traits, and Parship, by using scientifically-based methods that follow the maxim: “As many similarities as possible, as many differences as necessary.” We think about love the same way.
3. Together we’ll be even better. PARSHIP ELITE Group has spent a great deal of time building an innovative backend infrastructure that will be very helpful in advancing eharmony’s technology platform. Likewise, they have deep expertise in areas ranging from media procurement to creative innovation. eharmony members can expect the same great service and focus on quality they have come to know and love. By joining forces, we’ll be sharing knowledge and combining resources in ways that will create both operational efficiencies and a better experience for our members with improvements to our speed, usability, and matching.
eharmony will continue to run the business as we always have in consultation with PARSHIP ELITE Group. We aren’t going anywhere. It’s a big world and we look forward to continuing to spread love and happiness to more people around the globe.