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Libido Booster: Wearing Red

Verdict: Fact.

And it works both ways. Studies have found that the color red enhances men’s attraction to women, likely a subconscious turn-on related to fertility. In the animal world, male chimps are attracted to the redder females; most female chimps redden as they approach ovulation.

For women, the color red signals status and power in a man.

So maybe you should try the color-coordinated-couple thing and both wear red.