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Harris Interactive / eHarmony Study Finds an Average of 236 eHarmony Members Marry Every Day eHarmony Now Accounts for More Than 2 Percent of All New U.S. Marriages



PASADENA, Calif., July 28, 2008—New research conducted by Harris Interactive finds that, on average, 236 eHarmony members marry every day in the United States as a result of being matched on eHarmony. This number represents a 162 percent increase in “I do’s” since 2005, when Harris Interactive conducted a similar phone poll that found an average of 90 eHarmony members married every day. Based on the research, eHarmony marriages accounted for 2 percent of new U.S. marriages during the study period, up from 0.79 percent of marriages in 2005.

“Many eHarmony members find long-term, satisfying relationships that lead to marriage,” said Greg Waldorf, CEO of eHarmony. “These results from a credible market research company like Harris Interactive validate and distinguish our scientific approach and compatibility matching models.”

“We were pleased to work with eHarmony and utilize our Internet research expertise to help them better understand their members’ behavior,” said Dan Hucko, senior vice president of corporate communications at Harris Interactive.

eHarmony’s scientific approach and emphasis on helping people find compatible long-term partners makes it different from other online dating services. In addition to its ongoing research in the United States, the company has also conducted extensive marriage research in international markets in order to tailor its compatibility models.

“eHarmony was the first online relationship service to use relationship science to develop its compatibility matching models,” noted Dr. Galen Buckwalter, chief scientist of eHarmony. “We are committed to investigating and understanding what makes marriages successful through further rigorous scientific research.”

The Harris Interactive/eHarmony study was conducted through a nationwide online survey using a representative sample of 7,135 Americans aged 20-54 who were married between April 1, 2006 and March 31, 2007. Data were weighted to be representative of recently married U.S. residents within that age range. Respondents were about equally divided between men (49 percent) and women (51 percent). U.S. Census Bureau data were used to extrapolate the number of couples nationwide who married after being matched by eHarmony. The overall margin of error is 0.51 percent.

Visit www.eharmony.com/harrisinteractivepoll to view more information about this study.

About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit http://www.harrisinteractive.com/.

About eHarmony, Inc. Santa Monica, Calif.-based eHarmony, Inc. eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages. Of all meeting places measured, eHarmony also had the lowest divorce rate.b On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4% of new marriages.b Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil.
bBased on data on 19,131 marriages from 2005 to 2012 by Harris Interactive, couples that met on eHarmony had significantly fewer breakups than couples who met via all other methods combined. Combining methods that account for less than 1% of marriages sampled."

* 2012 survey conducted for eHarmony by Harris Interactive.®

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