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eHarmony to Feature GRAMMY™ Award Winner Natalie Cole on its Float for the 125th Rose Parade® in 2014



eHarmony, founded in 2000 in Pasadena by Dr. Neil Clark Warren, Becomes First Dot-Com in the History of the Rose Parade

SANTA MONICA, Calif. – September 18, 2013 – eHarmony today announced music legend Natalie Cole will be featured on its float for the 2014 Rose Parade. The nine-time Grammy award-winning artist will be singing one of her iconic songs, “This Will Be” along with new songs from her Billboard Latin Pop Album chart-topping CD Natalie Cole en Español.

In keeping with this year’s parade theme, “Dreams Come True”, eHarmony has named its float “Everlasting Love”, honoring the mission of the company’s founder, Dr. Neil Clark Warren – to help everyone find their “Everlasting Love”.

“Having been a member of the Pasadena-area community for over 40 years, it brings me great joy to be part of the Rose Parade and to have the wonderful, talented Natalie Cole perform on our float,” said Dr. Warren. “At eHarmony, we believe there is a meaningful, fulfilling relationship out there for everyone, and we are thrilled to bring that hope and promise to the national audience that waits for this event every year. We are proud to be part of the Rose Parade.”

“Growing up in Southern California, I have always enjoyed watching this legendary parade,” commented Cole. “eHarmony is about finding your soul mate and I am so thrilled that they have decided to use the lyrics of my first hit, ‘This Will Be (An Everlasting Love),’ as the name of their first float ever in the Rose Parade.”

Inspired by both a growing passion for the timeless romanticism of the great Latin music composers and the bilingual recording legacy of her father, Natalie Cole recently released her first Spanish language album “Natalie Cole en Español.” Recorded with lush arrangements and stunning attention to detail, the album has seen a new generation of music fans embrace these timeless standards and quickly propel the release to the top of Billboard’s Latin Pop Albums chart for nine weeks, the longest run of any artist in 2013. Wanting to bring these special songs to live audiences, Natalie Cole has added several of the tracks to her concert repertoire and will be performing them on the eHarmony float.

The Phoenix Decorating Company will partner with eHarmony to create the float, bringing its 31 years of experience imagining and building floats that reflect the sponsor’s vision. The Phoenix Decorating Company is the winner of 230 Rose Parade awards.

About Natalie Cole Recording artist and actress Natalie Cole has sold over 30 million records worldwide throughout a long and successful career. She skyrocketed to stardom in 1975 with her debut album, “Inseparable,” earning her a #1 single, “This Will Be (An Everlasting Love)” and her first two Grammy Awards. A few of her many career highlights include Cole’s milestone 1991 release of “Unforgettable …With Love.” The album spend five weeks at #1 on the pop charts, earned six Grammy Awards and sold more than 14 million copies worldwide. Cole took home her ninth career Grammy for 2008’s “Still Unforgettable, which won for Best Traditional Pop Vocal and earned Natalie a NAACP Award for Best Jazz Artist. Natalie has also authored two successful books, “Angel on My Shoulder” in 2001 and “Love Brought Me Back” in 2010. Natalie serves as a spokesperson for the University Kidney Research Organization. Natalie is currently touring in support of “Natalie Cole en Espanol.”


About the Pasadena Tournament of Roses® The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, the Rose Bowl Game® presented by VIZIO and a variety of associated events. The Tournament’s 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 125th Rose Parade presented by Honda, themed “Dreams Come True,” will take place Wednesday, Jan. 1, 2014, followed by the 100th Rose Bowl Game presented by VIZIO. On Jan. 6, 2014, the Tournament also will host the 2014 VIZIO BCS National Championship at the Rose Bowl Stadium. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.

Media Contacts

Coltrin & Associates, for eHarmony
Jennifer Webb, 212-221-1616 ext. 111
[email protected]

Rogers & Cowan, for Natalie Cole
Maureen O’Connor/John Reilly
310.854.8116/212.878.5076
[email protected]
[email protected]

About eHarmony, Inc. Santa Monica, Calif.-based eHarmony, Inc. eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages. Of all meeting places measured, eHarmony also had the lowest divorce rate.b On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4% of new marriages.b Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil.
bBased on data on 19,131 marriages from 2005 to 2012 by Harris Interactive, couples that met on eHarmony had significantly fewer breakups than couples who met via all other methods combined. Combining methods that account for less than 1% of marriages sampled."

* 2012 survey conducted for eHarmony by Harris Interactive.®

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