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eHarmony Selects GSD&M as Creative Agency of Record



Santa Monica, Calif. - March 8, 2012- eHarmony, Inc. announces it has selected Austin-based GSD&M as its creative agency of record. As eHarmony’s North American brand partner, the agency will focus on creative strategy and marketing communications

eHarmony has built a globally recognized, trusted brand over the last 12 years. Today, an average of 542 eHarmony members marry every day in the United States as a result of being matched on the site; that accounts for nearly five percent of new U.S. marriages.

"Since its inception, eHarmony has been deeply committed to its mission of bringing people together for meaningful relationships based on compatibility. This purpose is rooted in the company’s culture and it is the essence of eHarmony’s brand," said Julie Fields, Vice President of Brand Marketing at eHarmony. "We were looking for a partner that would bring insightful and creative thinking to help take eHarmony to the next stage of its growth. GSD&M has a track record for building iconic brands and working with companies that stand for something—companies that transcend their categories to become a positive force in people’s lives."

"eHarmony is a brand we've always admired because it pioneered the online relationship industry and is a leader in its field," said Duff Stewart, president and CEO of GSD&M. "We're honored its team has trusted us with its business. We strongly believe in its purpose and the difference it can make in people’s lives."

eHarmony expects to introduce the first new creative campaigns later this year.

About GSD&MGSD&M is an advertising agency headquartered in Austin, Texas. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group, Inc. (NYSE:OMC). For more information go to GSDM.com

About eHarmony, Inc. Santa Monica, Calif.-based eHarmony, Inc. eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages. Of all meeting places measured, eHarmony also had the lowest divorce rate.b On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4% of new marriages.b Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil.
bBased on data on 19,131 marriages from 2005 to 2012 by Harris Interactive, couples that met on eHarmony had significantly fewer breakups than couples who met via all other methods combined. Combining methods that account for less than 1% of marriages sampled."

* 2012 survey conducted for eHarmony by Harris Interactive.®

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