eHarmony

Study: 542 People Married Every Day in U.S., On Average, Through eHarmony More Than 1 Million Non-Married People Said They Were In Monogamous Relationships With An eHarmony Match

PASADENA, Calif., August 16, 2010 – In its first decade, eHarmony® has increasingly impacted the way people meet and get married in the United States, a recently released study concludes. From January 1, 2008 through June 30, 2009 an average of 542 people were married every day in the United States because of the online matchmaker. During that period, eHarmony created more than 148,311 marriages, or 4.77 percent of all new marriages in the country. Harris Interactive conducted the study online for eHarmony in July and August 2009 among adults aged 20-54.

In nearly two years, the number of marriages resulting from eHarmony more than doubled. A comparable study Harris Interactive conducted for eHarmony in 2007 found that eHarmony led to an average of 236 people getting married every day in the United States.

"eHarmony has created a lot of happy marriages in our first 10 years of business," said the company’s CEO Greg Waldorf.  "Above all else, we’re most proud of this metric.  It shows that we’re well on our way toward fulfilling our vision to create more love in the world."

The recently released study also found that more than more than 1.13 million 20-54 year olds said they were in a non-married, monogamous relationship with someone they met on eHarmony

Other significant findings include:

• 44 percent of newlyweds who met through an online dating site were matched by eHarmony 
  
• Americans are less often meeting their spouses at work (15 percent), through friends (15 percent), at school (9 percent) or through family (4 percent) than in the past
  
• Among Americans who met their spouse anywhere online, 26 percent met on eHarmony
  

Methodology
This eHarmony study was conducted online within the United States by Harris Interactive in July and August 2009 among 7,994 respondents aged 20-54 who were married between January 1, 2008 and June 30, 2009, as well as a larger sample of 136,203 newlywed and non-newlywed respondents aged 20 to 54. Respondents were about equally divided between men (48.3 percent) and women (51.7 percent).
Data were weighted two ways. Qualified newlywed data were weighted to be representative of recently married U.S. residents aged 20-54. Newlywed and non-newlywed respondents aged 20-54 were weighted to be representative of the U.S. population.

Visit http://www.eharmony.com/harrisinteractivepoll to view more information about this study.

About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help it – and its clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.

About eHarmony, Inc. Santa Monica, Calif.-based eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. On average, 542 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 5% of new marriages.* Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil, and through its affiliation with eDarling, in 11 countries throughout continental Europe.

* 2009 survey conducted for eHarmony by Harris Interactive.®