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Press Releases

Yahoo!7 Dating Delivers Choice to
Australian Singles



 

 

 

SYDNEY, 10 November, 2008—Yahoo!7 and scientific matchmaking service eHarmony, today announced a partnership that positions Yahoo!7’s as the ultimate online dating destination in Australia.

Under the agreement, Yahoo!7 users will be able to utilise both the existing Yahoo!7 Dating service and eHarmony’s singles matching service through a unified front page. This partnership allows Australians more choice, whether they are seeking a casual relationship or a highly compatible partner for a committed relationship.

Yahoo!7 Dating specialises in the concept of “your choice” in your dating ambitions, as visitors are able to search profiles and choose their own potential match, ideal for commencing a casual relationship. eHarmony’s matchmaking service is for singles who want more guidance to find someone who is highly compatible with them. After completing a Relationship Questionnaire, eHarmony’s patented Compatibility Matching System® narrows the field from millions of prospective partners to a highly select group of members whose core personalities and values are similar.

“We are excited about our partnership with eHarmony as it allows us to offer a much broader choice to our visitors whether they are searching for either a perfect date or a more committed relationship. If you are seeking a long term relationship, eHarmony’s service can psychologically and scientifically match you with your ideal partner. If you are just after some fun, then Yahoo!7 Dating is the best place to search and find that girl or guy you’ve been wanting to meet,“ said Karen Lawson, General Manager, Commercial Channels, Yahoo!7.

“eHarmony can help Yahoo!7 users take some of the guess-work out of meeting new people,” said eHarmony CEO Greg Waldorf. “eHarmony has initiated thousands of meaningful long-term relationships in the United States. On average, 236 people are married every day in the U.S. as a result of being matched by our service. More and more Australians are finding this same type of success with eHarmony since we launched the service here earlier this year.”

You can access Yahoo!7 Dating at yahoo7.com.au/dating

About Yahoo!7
Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities.

About eHarmony, Inc. Santa Monica, Calif.-based eHarmony, Inc. eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages. Of all meeting places measured, eHarmony also had the lowest divorce rate.b On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4% of new marriages.b Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil.
bBased on data on 19,131 marriages from 2005 to 2012 by Harris Interactive, couples that met on eHarmony had significantly fewer breakups than couples who met via all other methods combined. Combining methods that account for less than 1% of marriages sampled."

* 2012 survey conducted for eHarmony by Harris Interactive.®

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